LAS VEGAS–(BUSINESS WIRE)–Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), and the National Association for Stock Car Auto Racing, LLC (NASCAR®) today announced the renewal of their partnership to bring the eNASCAR Arcade on the Allied Esports Truck to 17 race weekends across the 2022 NASCAR Cup Series schedule starting at the DAYTONA 500® on February 19-20.
Following seven successful events during the second half of the 2021 Cup Series schedule, eNASCAR Arcade activations will again provide attendees with a unique racing experience as fans get the chance to race at some of NASCAR’s most iconic tracks via iRacing simulators on the truck’s main stage. Select eNASCAR Arcade stops will also include driver appearances, live radio and TV hits featuring NASCAR talent, prizes and giveaways.
“Last year’s eNASCAR Arcade events were wildly popular, adding a new, exciting fan experience to what are already action-packed race weekends,” said Jud Hannigan, CEO of Allied Esports. “The Allied Esports Truck continues to be a fan-favorite when it rolls into town, and we’re thrilled to partner with NASCAR to provide even more race fans around the country the opportunity to take center stage and show off their driving skills.”
“Gaming is an important part of who we are at NASCAR,” said Nick Rend, Managing Director of Gaming and Esports. “The eNASCAR Arcade gives race fans a new way to interact with the sport and builds on the excitement that each race weekend brings to tracks across the country.”
The eNASCAR Arcade will make appearances at the following 2022 NASCAR Cup Series racetracks:
Feb. 19-20 – Daytona International Speedway in Daytona Beach, Florida
Feb. 26-27 – Auto Club Speedway in Fontana, California
Mar. 12-13 – Phoenix Raceway in Avondale, Arizona
Mar. 26-27 – Circuit of the Americas in Austin, Texas
Apr. 8-9 – Martinsville Speedway in Martinsville, Virginia
Apr. 23-24 – Talladega Superspeedway in Talladega, Alabama
May 7-8 – Darlington Raceway in Darlington, South Carolina
May 14-15 – Kansas Speedway in Kansas City, Kansas
Aug. 6-7 – Michigan International Speedway in Brooklyn, Michigan
Aug. 13-14 – Richmond Raceway in Richmond, Virginia
Aug. 20-21 – Watkins Glen International in Watkins Glen, New York
Aug. 26-27 – Daytona International Speedway in Daytona Beach, Florida
Sep. 3-4 – Darlington Raceway in Darlington, South Carolina
Oct. 1-2 – Talladega Superspeedway in Talladega, Alabama
Oct. 22-23 – Homestead-Miami Speedway in Homestead, Florida
Oct. 29-30 – Martinsville Speedway in Martinsville, Virginia
Nov. 5-6 – NASCAR Phoenix Raceway in Phoenix, Arizona
The Allied Esports Truck, North America’s first and only 18-wheel gaming truck, made its sporting event debut at the 2018 DAYTONA 500. Since then, the popular mobile arena has been a regular attraction at some of the biggest gaming, sports, entertainment and consumer events, including Super Bowl LIII, CES, DreamHack, WonderCon, KAABOO, E3, VidCon, Posty Fest and the Goodyear Cotton Bowl Classic.
About Allied Esports
Named one of the World’s Most Innovative Companies by Fast Company, Allied Esports International, Inc. is at the forefront of esports entertainment with global properties, live events and production services that elevate creators, competition and content.
Allied Esports owns and operates HyperX Arena Las Vegas, the world’s most recognized esports facility and the company’s global flagship venue, as well as the Allied Esports Trucks, the first 18-wheel mobile gaming arenas. Members of the Allied Esports Property Network, the world’s first esports venue affiliate program, span North America, Europe, China and Australia, including the internationally celebrated Fortress Melbourne.
Allied Esports produces competitive community and professional esports and gaming events, including popular proprietary tournament brands Frags, Knockdown, Saturday Night Speedway and the Legend Series; original co-branded programs like the Simon Cup; and custom tournaments such as Trovo Titans.
AE Studios, Allied Esports’ original content development and production services division, is a leader in storytelling beyond competition through live streamed productions across a variety of industries. With studios in Las Vegas and Hamburg, Germany, AE Studios has created and executed original and white label productions for top brands in sports, entertainment, tech, pop culture and gaming.
For more information about Allied Esports, visit AlliedEsports.gg and follow @AlliedEsports. Allied Esports International, Inc. is a subsidiary of Allied Esports Entertainment, Inc.
About Allied Esports Entertainment
Allied Esports Entertainment (NASDAQ: AESE) is a global esports entertainment venture dedicated to providing transformative live experiences, multiplatform content and interactive services to audiences worldwide. For more information, visit alliedesports.gg.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit NASCAR.com and IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Forward Looking Statements
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