Crypto exchange Crypto.com has made another splash in the world of sports partnerships, announcing Tuesday it will be an official sponsor of the 2022 FIFA World Cup.
The partnership will put the exchange’s branding all around the tournament’s Qatar venue, as well as within the stadium’s broadcast view. The total compensation for the deal was undisclosed.
“No sport brings the world together like football, and no sporting event brings the world together the way FIFA World Cup does,” Crypto.com CMO Steven Kalifowitz told CoinDesk in a statement. “Only a few brands have the privilege to participate as official sponsors, and we jumped at the opportunity to be the first brand to represent the crypto industry in this historic month-long event.”
Crypto.com made headlines in November when it acquired the naming rights to the iconic Staples Center in Los Angeles, renaming it Crypto.com Arena. The deal was estimated to cost $700 million, which makes it the largest naming rights deal in sports history.
The exchange said in a Tuesday press release that it serves more than 10 million customers and has over 4,000 employees across offices in the Americas, Europe and Asia.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.