The health care industry is part of the gathering momentum in the metaverse space, with virtual reality, augmented reality, mixed reality, and artificial intelligence all playing a role. (Image: Shutterstock) If you’re wondering what health care might look like in the metaverse, keep an eye on CVS Health. On Feb. 28, the pharmacy giant became the first major drug chain to file with the U.S. Patent Trade Office to trademark its logo, offer an online store, and provide such downloadable virtual goods — more commonly known as non-fungible tokens, or NFTs — as “prescription drugs, health, wellness, beauty, and personal products,” according to CNBC.com.
The company also intends to bring in-store and telehealth services to a virtual setting, including “health care services provided in virtual reality and augmented reality environments, namely non-emergency medical treatment services, wellness programs, advisory services relating to nutrition, providing health lifestyle nutrition services … and counseling.”
